TimberTech®, a leader in premium composite decking, has been honored as one of Fast Company’s 2024 Brands That Matter in the Benchmark Brands category. This distinction highlights brands that demonstrate cultural relevance, business impact, and emotional resonance with consumers. TimberTech has earned this recognition for its innovative approach to outdoor living, offering decking and railing products that combine aesthetic appeal with sustainability.
The company’s journey from a traditional building products manufacturer to a lifestyle brand has been transformative. TimberTech provides homeowners with sustainable alternatives to wood decking, delivering high-performance, low-maintenance solutions that closely replicate the natural beauty of wood. Its products are made from 65% to 85% recycled materials, showcasing its commitment to environmental stewardship while setting a new standard in the outdoor living industry.
Elevating Outdoor Living Spaces
TimberTech’s rebranding efforts, including its tagline, “Everything Wood Should Be,” encapsulate its mission to deliver superior performance and sustainability without compromising on design. These efforts have significantly increased brand awareness among both homeowners and professional contractors. The company’s portfolio features a range of products tailored to various budgets and styles, enabling customers to create personalized outdoor spaces that align with their vision.
Samara Toole, Chief Marketing Officer of The AZEK Company, parent company of TimberTech, emphasized the brand’s dual focus on beauty and responsibility:
“With materials that look indistinguishable from real wood, we ensure homeowners never have to choose between beauty and responsibility. Our commitment to transforming outdoor living inspires us to push boundaries, delivering solutions that set new standards for both performance and purpose.”
Commitment to Sustainability
TimberTech’s innovation extends beyond aesthetics to include eco-conscious practices. By incorporating recycled waste and scrap materials, the company prevents hundreds of millions of pounds of waste from entering landfills annually. This dedication has earned The AZEK Company recognition as one of America’s Climate Leaders by USA Today and accolades such as the 2024 Real Leaders® Impact Awards.
Industry and Consumer Recognition
Fast Company evaluated brands based on criteria such as emotional resonance, cultural significance, and originality. TimberTech’s acknowledgment underscores its leadership in the outdoor living sector and its role in promoting sustainable practices. The accolade reflects the company’s ability to connect deeply with consumers, offering solutions that enhance their lives while addressing environmental challenges.
About The AZEK® Company
The AZEK Company Inc., listed on the NYSE as AZEK, is a trailblazer in environmentally sustainable outdoor living products. Its portfolio includes TimberTech® Decking and Railing, Versatex® and AZEK® Trim, and StruXure® pergolas. Known for innovation and quality, AZEK integrates recycled materials into its manufacturing processes, driving the industry toward a more sustainable future. Headquartered in Chicago, Illinois, AZEK operates manufacturing and recycling facilities across the United States, leveraging the expertise of approximately 2,000 employees.
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