Allure Beauty Concepts Transforms Manufacturing into a Movement with “Beauty Assembly”
In an industry often dominated by glossy launches, influencer panels, and meticulously curated conference rooms, Allure Beauty Concepts is rewriting the script on what it means to celebrate beauty innovation. The West Coast-based formulator and manufacturer is proving that the magic of beauty doesn’t just happen in boardrooms or photo studios—it starts on the factory floor.
In collaboration with Maile Pacheco, beauty industry veteran and Founder of the Priv app, Allure Beauty Concepts has launched Beauty Assembly, an exclusive event series designed to shine a light on the creative heart of product development. The initiative bridges the gap between manufacturing and artistry, transforming the traditionally utilitarian process of formulation into a stage for founders, makers, and visionaries.
“At Allure Beauty Concepts, we’ve always believed the most exciting part of beauty happens behind the scenes,” said Tom Mooy, CEO of Allure Beauty Concepts. “Our mission is to support passionate founders from vision to reality, and Beauty Assembly brings that to life—showing that manufacturing can be inspiring, fast-paced, and elevated.”
A New Kind of Beauty Gathering
The debut Beauty Assembly event, held in Downtown Los Angeles, reimagined what a beauty and wellness gathering could look and feel like. Eschewing the sterile trappings of a corporate expo, the event took over sweeping terraces overlooking the Walt Disney Concert Hall, offering a cinematic backdrop for an evening of creative connection.
Guests were treated to an experience that was part networking, part celebration, and entirely new in its approach. The ambiance was electric yet refined—DJ-spun beats set the rhythm for the night, while attendees enjoyed artisanal bites crafted by Michelin-starred chef José Andrés. To complement the evening’s elevated energy, guests sipped on non-alcoholic cocktails by Plaid Circus, the innovative spirits brand co-founded by VEGAMOUR founder Dan Hodgdon.
Far from a traditional mixer, Beauty Assembly was designed as a creative collision of founders, formulators, and forward thinkers, all united by their shared passion for beauty innovation. It was less about networking for business cards and more about building genuine community and sparking collaboration.
Turning the Factory Floor into the Founder’s Stage
What makes Beauty Assembly truly unique is its philosophy: manufacturing as a platform for creativity. Traditionally, the production side of beauty has remained behind the curtain—functional but rarely glamorous. Allure Beauty Concepts is changing that narrative by showcasing the artistry, innovation, and people who bring products to life.
“We envisioned Beauty Assembly as a way to bring together the next generation of beauty innovators—the creative minds, makers, and brand leaders—into one energetic, collaborative space,” said Ann Berry, Executive Chairperson of Allure Beauty Concepts. “Our goal is to reignite what makes beauty exciting again: community, creativity, shared ambition, and edge.”
For Allure Beauty Concepts, manufacturing isn’t just about formulation—it’s about storytelling, partnership, and vision. Every new product begins with an idea, and Beauty Assembly celebrates that journey by elevating the individuals behind it. It’s a platform where founders are not merely clients but collaborators and co-creators.
Maile Pacheco, who co-founded the initiative with Allure Beauty Concepts, knows firsthand how crucial that partnership is.
“As a founder, I know how vital it is to have a true partner who believes in your dream from concept through creation,” Pacheco shared. “Beauty Assembly proves manufacturing isn’t just backstage—it’s center stage, where founders belong.”
Beyond the Event: A Movement for the Industry
The first Beauty Assembly may have unfolded under the Los Angeles skyline, but its impact reaches far beyond one night. The event represents a shift in how the beauty industry perceives manufacturing—from a behind-the-scenes necessity to an integral part of brand identity and creative innovation.
By blending high design, cultural relevance, and community, Beauty Assembly is bridging the worlds of creativity and commerce, inspiring a new generation of beauty founders to think differently about where their products come from and who helps bring them to life.
The event also reflects a growing cultural shift in beauty: one that celebrates authentic collaboration, craftsmanship, and inclusivity. Rather than focusing solely on end consumers, Beauty Assembly honors the ecosystem that supports them—the chemists, designers, entrepreneurs, and supply chain innovators who shape the future of beauty.
With its LA-chic energy, breathtaking views, and founder-forward ethos, the debut Beauty Assembly didn’t just set a new standard for industry gatherings—it redefined what the future of beauty manufacturing can look like. It was part celebration, part revolution, and entirely aligned with Allure Beauty Concepts’ mission to make the behind-the-scenes world of beauty aspirational and accessible.
Taking the Show on the Road
Encouraged by the success of its Los Angeles debut, Allure Beauty Concepts is taking Beauty Assembly on tour, bringing its signature mix of inspiration, innovation, and community to new markets. Miami is next on the map, with future stops being considered in other beauty and fashion hubs across the U.S.
Each event will continue to embody the spirit of Allure Beauty Concepts—fusing creativity, technical mastery, and founder empowerment. The goal is to create spaces where collaboration thrives, where manufacturing and imagination meet, and where the next generation of beauty brands can be born.
For Allure Beauty Concepts, Beauty Assembly is more than an event series—it’s a movement that champions the artistry of making. It’s a reminder that in beauty, creation is just as glamorous as consumption, and that the real glow-up begins long before the product hits the shelf.
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