Kolmar Korea Partners with Amazon to Boost Global Expansion of K-Beauty Brands
Kolmar Korea (KRX: 161890) has teamed up with Amazon, the world’s leading e-commerce platform, to support K-beauty brands in successfully entering the global market. Kolmar Korea announced that it co-hosted the Amazon K-Beauty Conference and Seller Day on June 27 at the InterContinental Hotel in Seoul.
The event attracted approximately 1,500 participants, including official representatives of Korean beauty brands, as well as distribution and production sectors both online and offline. Key participants included Sang-hyun Yoon, Vice President of Kolmar Group, Hyun-gyu Choi, CEO of Kolmar Korea, Jim Yang, Executive Vice President of Amazon Global Selling Asia Pacific (APAC), and Yuki Suita, Director of Beauty Consumer Products at Amazon Japan.
In his opening speech, Sang-hyun Yoon explained the purpose of the event: “This event, jointly organized by Kolmar and Amazon, is not just a business partnership. Its aim is to promote K-beauty innovation and values globally. We hope it will be a milestone in uncovering global opportunities for K-beauty expansion and sharing detailed strategies for its implementation.”
The event comes at a time when K-beauty is gaining immense popularity on the Amazon platform, and both companies are actively supporting the entry of Korean beauty firms into the global market.
The popularity of K-beauty is evident as sales of these products on Amazon’s global store increased by 75% last year. Leading this trend, Kolmar Korea has secured new contracts with 253 clients, primarily independent brands, marking a 48.7% growth compared to the previous year. Through compelling concepts and innovative technologies, both companies plan to continue identifying standout brands that drive trends in the global market.
During the event, Kolmar Korea showcased a large booth featuring skincare, makeup, sun protection products, and cosmetics packages. Individual consultations were provided for representatives from the global cosmetic industry. Additionally, Sang-Keun Han, Vice President of Kolmar Korea R&D Complex, delivered a lecture titled “Justified Confidence: Competitiveness of Korean Cosmetics.”
A representative from Kolmar Korea stated, “This event is significant as it inaugurates the collaboration between Kolmar Korea, a global producer of original cosmetics driving the importance of K-beauty, and Amazon, the world’s largest e-commerce platform. Kolmar and Amazon will jointly pursue growth, offering optimal support to our clients in entering global markets.”
Watch the event highlights here: https://www.youtube.com/watch?v=sbqXL8fBgpM
The original text in the source language constitutes the official, binding version of this announcement. This translation serves solely for informational purposes, has been prepared solely for the purpose of facilitating understanding of the announcement, and should be interpreted in relation to the source text, which is the only version having legal effect.
