The Pink Stuff Miracle Cleaning Paste Wins 2025 Product of the Year Award: Celebrated by 40,000 Shoppers
In a testament to its effectiveness and innovation, The Pink Stuff Miracle Cleaning Paste has been named a winner of the prestigious 2025 Product of the Year Awards. This accolade, determined through a national survey of 40,000 shoppers in partnership with Kantar, a leading global consumer research firm, highlights The Pink Stuff’s status as the most innovative product in the Household Cleaning Essential category. The Product of the Year Awards, now in its 17th year in the U.S. and over 30 years globally, recognizes products that stand out for their innovation, quality, and consumer appeal.
A Seal of Approval from 40,000 Consumers
The Pink Stuff Miracle Cleaning Paste, famous for its ability to tackle stubborn stains and grime without harsh chemicals, has captured the hearts and homes of 40,000 shoppers. This recognition underscores the product’s unique value and its reputation as a powerful yet gentle cleaner. Mike Nolan, Global CEO of Product of the Year Management, expressed his excitement: “In a highly competitive marketplace, Product of the Year plays a vital role in connecting consumers with the latest innovations. We are thrilled to celebrate The Pink Stuff Miracle Cleaning Paste as a 2025 Product of the Year Award Winner, voted on by 40,000 consumers.”
Chris Albers, Chief Marketing Officer at The Pink Stuff, echoed Nolan’s sentiments: “It is an honor to have The Pink Stuff Miracle Cleaning Paste endorsed by Product of the Year as a 2025 winner for the Household Cleaning Essential Category. We are excited to leverage this widely recognized and credible seal in our marketing and sales efforts to guide shoppers towards a product that 40,000 real consumers have found reliable and innovative.”
The Power Behind the Pink
The Pink Stuff Miracle Cleaning Paste is renowned for its versatility and effectiveness. Whether it’s removing tough stains from countertops, sinks, and stovetops, or tackling oven grime, saucepan burn marks, wall scuffs, tiles, grout, faucets, or even white sneakers, this paste delivers astonishing results. Albers emphasized, “The Pink Stuff has been a go-to for those looking for a powerful yet gentle way to clean almost any surface in their homes. This award reinforces what our loyal customers already know: The Pink Stuff makes cleaning easy, effective, and even a little fun.”
A Night to Remember
The 2025 Product of the Year Awards were celebrated in grand style on February 6th at the annual Product of the Year Awards Event held at Tribeca 360° in New York City. The event, hosted by Saturday Night Live alums Rachel Dratch and Alex Moffat, was packed with entertainment and excitement. It was a night to honor the top 42 winners across various categories, including The Pink Stuff Miracle Cleaning Paste.
Reaching a Wider Audience
In addition to the in-person event, The Pink Stuff Miracle Cleaning Paste is featured in a shoppable article on PEOPLE Online, created in partnership with Dotdash Meredith, the largest digital and print publisher in America. This strategic placement helps guide consumers to the best new products on the market. Furthermore, Ensemble IQ, a premier business intelligence resource with respected publications like Path To Purchase, Progressive Grocer, Store Brands, Drug Store News, and Convenience Store News, has also highlighted The Pink Stuff’s victory in their respective categories.
For More Information
For those interested in learning more about The Pink Stuff Miracle Cleaning Paste, visit The Pink Stuff website. The full list of 2025 Product of the Year Winners, along with opportunities to win a selection of the winning products, can be found at Product of the Year USA, as well as on Instagram, Facebook, and X (formerly Twitter) using the hashtag #POYUSA2025.
About The Pink Stuff:
The Pink Stuff is known for its miracle cleaning power and is famous for removing stubborn stains because it actually works! Now a ‘go-to’ cleaning brand, The Pink Stuff’s hero product is the viral The Miracle Cleaning Paste that works to remove “impossible” stains almost anywhere. From stovetops, ovens, and saucepans, to rust marks, window frames, black marks, BBQs, tiles, white sneakers and more, The Pink Stuff The Miracle Cleaning Paste revives the dirtiest and saddest-looking of items back to an incredible clean condition. Known for powerful, high-efficacy cleaning products, The Pink Stuff’s collection of household cleaners, laundry care, and accessories deliver superior cleaning results. The Pink Stuff is now sold in over 105 countries worldwide. For more information, visit https://www.thepinkstuff.com .
About Product of the Year:
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar:
Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar services over half of the Fortune 500 companies in 100 countries.
