Supreme Group Acquires Kadiko to Strengthen Digital and Creative Capabilities in Healthcare and Life Sciences
Supreme Group, a leading platform focused on driving innovation in healthcare and life sciences marketing and communications, has announced the acquisition of Kadiko, a digital-first brand strategy and creative agency. This marks the Group’s seventh acquisition and further solidifies its position in the healthcare and life sciences sectors by enhancing its ability to provide data-driven marketing, AI-enhanced insights, and high-impact creative solutions.
Kadiko: A Leader in Digital Brand Strategy and AI-Driven Insights
Founded in the San Francisco Bay Area, Kadiko was established by John Assalian, founder of Viewstream, a prominent B2B digital marketing firm, and Paulo Simas, a branding and communications expert who played a key role in scaling Real Chemistry. Kadiko specializes in blending strategic creativity with AI-powered insights to help healthcare brands stand out in a crowded marketplace, engage their audiences effectively, and drive measurable results.
By leveraging a combination of data-driven intelligence and human expertise, Kadiko refines brand strategies and accelerates go-to-market success. The company is also known for maintaining the highest standards of data security, which is particularly crucial in the healthcare and life sciences sectors. Through its innovative approach, Kadiko has redefined brand strategy and marketing for healthcare organizations by bringing a modern, technology-forward perspective.
Supreme Group’s Vision for Growth and Innovation
Tom Donnelly, CEO of the Group, expressed enthusiasm about the acquisition, saying, “In a short period of time, Kadiko has set itself apart by combining strategic creativity with AI-driven insights and digital innovation. Their approach strengthens how we help healthcare and life science brands differentiate, engage, and grow in an increasingly complex landscape. Together, we’re pushing the boundaries of brand strategy, creative, and modern marketing.”
Kadiko’s expertise in leveraging digital tools and AI to create compelling brand experiences aligns with theGroup’s vision to transform healthcare and life sciences marketing. The acquisition strengthens the Group’s ability to integrate data and creativity into powerful marketing solutions, helping clients meet the unique challenges of the rapidly evolving healthcare industry.
Kadiko’s Leadership and Continued Independence
Under the Supreme Group umbrella, Kadiko will continue to operate as a standalone organization. Its leadership team, including Assalian and Simas, will remain in place and will play key roles in expanding the platform’s digital and brand strategy capabilities. This continuity in leadership ensures that Kadiko’s unique approach to healthcare marketing will remain intact while benefiting from the scale and resources of the Group.
“We are pleased to announce an exciting new chapter for Kadiko,” said John Assalian. “We’re living in a new era of healthcare that emphasizes control, choice, and accessibility. Joining Supreme Group presents a valuable opportunity to enhance our impact and support brands in providing improved healthcare experiences. This partnership will enable us to work with greater speed and flexibility, delivering more for our clients and helping them stay ahead in a competitive market.”
Supreme Group Acquires Kadiko to Strengthen Digital and Creative Capabilities in Healthcare and Life Sciences
Enhancing Collaborative Opportunities and Market Impact
The acquisition presents a significant opportunity for both Kadiko and Supreme Group. Kadiko’s cutting-edge capabilities in digital brand strategy and AI-driven insights, combined with Supreme Group’s expansive network and resources, will enhance the market impact of both companies. Together, they will create powerful brand experiences that drive real business results for healthcare and life sciences clients.
Paulo Simas, co-founder of Kadiko, added, “Supreme Group is an impressive collective of agencies at the forefront of the convergence of creativity, AI, and analytics. Together, we will create powerful brand experiences that drive real business results. I’m looking forward to continuing to build Kadiko within the Supreme Group platform and collaborating with our sister agencies to provide best-in-class approaches and solutions to all of Supreme Group’s clients.”
A New Era of Healthcare Brand Strategy
As part of Supreme Group, Kadiko gains access to additional scale and resources, which will amplify its impact in the healthcare marketing space. Supreme Group, in turn, gains an enhanced ability to shape the future of healthcare brand strategy by integrating Kadiko’s expertise in digital-first creative solutions and AI-powered insights.
The healthcare and life sciences industries are undergoing rapid transformation, and the ability to engage consumers and stakeholders with innovative, data-driven marketing strategies has never been more important. Through this acquisition, Supreme Group and Kadiko bring a fresh, integrated perspective to the healthcare marketing landscape, empowering companies to better navigate this evolving market.
By combining Kadiko’s digital expertise with Supreme Group’s industry-leading capabilities, both companies are well-positioned to lead the charge in shaping the future of healthcare brand strategy, creating a lasting impact on the industry and helping clients innovate and grow in an increasingly complex environment.
About Supreme Group
Trinity Hunt-backed Supreme Group is a platform dedicated to providing best-in-class business and commercialization services to a broad range of life science and healthcare companies. Supreme Group’s portfolio companies include Supreme Optimization, Clarity Quest, Health+Commerce, BioStrata, Amendola, Curator24, and Kadiko. For more information visit www.supremegroup.ai.
About Trinity Hunt Partners
Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt’s mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. For more information, visit www.trinityhunt.com.
About Kadiko
Kadiko is committed to quickly advancing healthcare brands. We exist to turn game-changing ideas into life-changing businesses through business, brand, experience and demand design. Kadiko has worked with more than 200 brands and won more than 130 awards. So, where to? Visit www.kadiko.com to learn more.
