PPG (NYSE: PPG) has unveiled its TOMORROW INCLUDED® sustainability marketing concept for the Architectural Coatings (AC) business in Europe, the Middle East, and Africa (EMEA). This initiative aims to showcase the sustainability benefits of many of PPG’s architectural products while communicating the company’s sustainability narrative to its customers.
The TOMORROW INCLUDED concept will be rolled out gradually over the coming months across brands such as TIKKURILA®, BECKERS™, SIGMA®, JOHNSTONE’S®, and ALCRO® by PPG. Sustainability advantages like durability, energy savings, safety, carbon reduction, and recyclability will be prominently featured on product packaging and in marketing materials such as advertisements, websites, and social media.
Svea Paju, PPG’s Marketing Director for brands, AC EMEA North and East, emphasized PPG’s holistic approach to sustainability, integrated into its innovation, operations, and market strategies. This commitment enables PPG to assist customers in selecting the right product solutions aligned with their sustainability goals.
“Sustainability is increasingly a prerequisite for conducting business globally. It is a crucial concern not just for customers but also for various stakeholders, including investors, employees, potential employees, and suppliers,” Paju noted. “We believe this concept will empower our customers to make more informed choices.”
PPG recently released its 2023 ESG report, demonstrating significant progress towards its 2030 environmental, social, and governance (ESG) targets. These include increasing sales of sustainable solutions and reducing greenhouse gas (GHG) emissions across the company’s operations and value chain. The report is available for viewing at ppg.com/sustainability.
PPG continues its commitment to developing and delivering paints, coatings, and specialty materials that have been trusted by customers for over 140 years. With operations in more than 70 countries and reported net sales of $18.2 billion in 2023, PPG serves customers in construction, consumer products, industrial and transportation markets, and aftermarkets.
