PPG Celebrates Three Decades of Excellence at the 30th Annual Trilak Master Painters’ Event in Hungary
Recently marked a significant milestone by hosting the 30th annual PPG Trilak Master Painters’ Event, a prestigious gathering that brought together 700 professional painters from across Hungary. This commemorative event not only celebrated the strength and tradition of Hungary’s painting community but also reinforced PPG’s long-standing commitment to innovation, professional development, and customer loyalty in the architectural coatings sector.
A Dynamic Hub for Industry Engagement Held with a spirit of collaboration and innovation, this year’s event served as an interactive platform where participants experienced the latest PPG product launches, technological advancements, and future-focused strategies. According to István Miavecz, PPG General Manager for Central and Southern Europe, Architectural Coatings, the event reaffirmed PPG’s role as a reliable partner in the painting profession.
“PPG is committed to supporting the local community of painters and adapting to the evolving landscape of the industry,” Miavecz said. “The event exemplified our pledge to be our customers’ top partner, providing innovative paints, coatings, and specialty products that address both current and future needs.”
Launching Loyalty and Leading Innovation One of the most anticipated features of the event was the official launch of PPG’s customer loyalty program in Hungary. This initiative underscores PPG’s drive to strengthen long-term relationships with professional painters and enhance customer engagement.
Each attendee received a gift package featuring five liters of HÉRA™ Supermatt paint, a new flagship product introduced in 2024. Participants also enjoyed an exclusive preview of TRINÁT™ Special RozsdaSTOP paint, a product that made its formal debut at the event and reflects PPG’s commitment to meeting the evolving needs of both professionals and do-it-yourself (DIY) consumers.
Navigating Market Trends with Innovation As consumer behaviors shift, particularly with the rise of DIY renovations, PPG is proactively adjusting its product offerings. Miavecz noted that more homeowners are opting for do-it-yourself solutions over hiring professionals, a trend that PPG addresses with its trusted Héra Gold interior wall paint and Héra interior wall paint, designed to meet the quality expectations of both professionals and home renovators.
Education and Workforce Development: A Pillar of PPG’s Mission Beyond products, the event highlighted PPG’s sustained investment in professional training and workforce development. The PPG Academy, launched in Hungary last year, is a cornerstone of this effort, helping to elevate the capabilities and industry knowledge of PPG’s own sales team. The company now plans to expand the Academy to its network of 85 VIP partners, ensuring a consistent and expert-level service experience.
Additionally, PPG has been a pioneer in vocational education in Hungary through the Trilak Paint Academy, founded in 2011. Located in Budapest, the Academy has trained over 800 painters and 400 students from vocational schools and technical institutions. Its mission is to provide hands-on training, deepen understanding of modern materials, and equip painters with the latest techniques.
A Tradition of Excellence, A Vision for the Future The 30th annual event stood as a vivid testament to PPG’s enduring presence in Hungary’s coatings industry. By uniting senior professionals, emerging talents, and key stakeholders under one roof, the event fostered valuable exchanges of ideas and best practices.
The success of this landmark occasion cements the PPG Trilak Master Painters’ Event as an essential annual tradition that not only honors craftsmanship but also acts as a catalyst for innovation and growth within the industry.
Protecting and Beautifying the World is a global leader in paints, coatings, and specialty materials. For more than 140 years, PPG has delivered innovation and quality to its customers, solving their most complex challenges with creativity and dedication. Headquartered in Pittsburgh, Pennsylvania, PPG operates in over 70 countries and reported $15.8 billion in net sales in 2024. The company serves a wide range of sectors including construction, industrial, transportation, and consumer products.
