Novvia Group Expands U.S. Footprint With Acquisition of Aaron Packaging’s Distribution Business
Strategic Acquisition Strengthens Novvia’s Western U.S. Market Presence
Novvia Group (“Novvia”), a leading global distributor of rigid packaging solutions, has officially completed the acquisition of the distribution assets of Aaron Packaging Inc. (“Aaron Packaging” or the “Company”). Aaron Packaging, based in Washington State, is well-known for its diverse manufacturing capabilities and its robust regional distribution network for plastic and glass containers as well as various closure systems. The acquisition marks another significant milestone in Novvia’s ongoing growth initiative focused on reinforcing its position across key U.S. markets. Financial details of the deal, conducted as a private transaction, remain undisclosed. Novvia continues to operate with the support of Kelso & Company (“Kelso”), its equity sponsor.
About Aaron Packaging: A Legacy of Innovation and Reliability
More Than Three Decades of Serving Industrial and Consumer Markets
Founded in 1991 and headquartered in Sumner, Washington, Aaron Packaging has steadily built a strong reputation as a trusted partner for packaging needs across numerous industries. The Company produces and distributes a wide range of rigid packaging products—from high-quality plastic bottles and jars to glass containers and various closures that serve both consumer-facing and industrial markets. Over its more than 30-year history, Aaron Packaging has developed long-standing relationships with distributors and end customers alike.
A particularly notable relationship has been with Rhino Container, a Novvia subsidiary. Rhino Container has relied on Aaron Packaging as a key supplier for years, making this acquisition a natural progression in the partnership between the two companies. Under the terms of the acquisition, Rhino Container will assume responsibility for Aaron Packaging’s distribution assets, allowing Novvia to integrate operations more seamlessly into its broad North American network.
Leadership Continuity and Ongoing Manufacturing Operations
The Thulin Family Continues to Lead Production Efforts
Although the acquisition transfers Aaron Packaging’s distribution business into Novvia’s growing portfolio, Aaron Packaging will continue to operate its manufacturing division independently. Co-Owner Jake Thulin will lead these continued production efforts alongside fellow Co-Owners Bryan and Steve Thulin. This structure ensures continuity for customers who rely on Aaron Packaging’s manufacturing expertise.
Thulin emphasized the natural alignment of the two companies’ visions and the benefits customers can expect moving forward.
We have valued our relationship with Novvia over the years and thought they were a natural home for our distribution business,” said Thulin.
By maintaining the Company’s manufacturing presence and leadership team, both organizations expect a smooth integration with minimal disruption to customers and suppliers.
Novvia’s Expansion Strategy Gains Momentum
Focused Growth in the Northwest U.S.
The transaction reinforces Novvia’s broader strategy of building a national footprint through targeted acquisitions and investments in strong regional operators. Over the last several years, the company has focused on expanding its presence in the Western United States—particularly the Northwest, where demand for rigid packaging continues to rise across multiple sectors including food production, industrial chemicals, consumer goods, and agriculture.
Novvia Executive Chairman Ken Roessler highlighted that the acquisition is a perfect complement to previous activities in the region.
Since establishing a presence in Oregon and Washington through the carve out of JF Shelton’s packaging distribution business, we have been focused on growing our presence in the region by identifying complementary businesses with durable growth trajectories. Aaron Packaging fits well within this thesis.
Novvia’s expanding West Coast presence allows the company to deliver faster turnaround times, more localized service, and an increasingly comprehensive product portfolio for regional customers.
Strengthening Customer Relationships and Product Offering
Broader Portfolio and Enhanced Distribution Capabilities
With Aaron Packaging’s distribution assets now part of Novvia’s operational network, customers throughout the Western U.S. can expect access to:
- A wider selection of rigid packaging offerings
- More options for both small-batch and large-scale orders
- Increased product availability due to expanded inventory
- Streamlined fulfillment and distribution logistics
- Support from local sales and customer service teams
Novvia’s network of subsidiaries—including companies specializing in bottle manufacturing, glass distribution, closures, and chemical packaging—creates cross-selling opportunities and ensures customers have a reliable and diversified supply chain.
By leveraging Rhino Container’s infrastructure and existing regional footprint, Novvia plans to accelerate integration efforts and deliver immediate service enhancements. This approach supports both long-term commercial goals and ongoing customer satisfaction.
Industry Positioning: A Growing Leader in Rigid Packaging Distributio
Building Scale Through Regional Strength
Novvia Group has steadily increased its industry presence since being backed by Kelso & Company. Through strategic acquisitions across North America, Novvia has become a key competitor in the global packaging landscape, with operations focused on quality, customer service, and sustainability.
The acquisition of Aaron Packaging’s distribution business aligns with several core elements of Novvia’s growth model:
- Expanding regional market penetration
- Strengthening supplier partnerships
- Diversifying material and product offerings
- Enhancing operational efficiency across the supply chain
Such strategic deals reinforce Novvia’s goal of providing full-scope packaging solutions to a broad base of customers in numerous end-markets.
Looking Ahead: Continued Growth and Strategic Integration
As Novvia moves forward with assimilating Aaron Packaging’s distribution capabilities, leadership across both organizations express confidence that collaboration will generate long-term value. Customers and partners in the Northwest U.S. can expect enhanced innovation, expanded supply options, and consistent service backed by the expertise of two well-established businesses.
With this acquisition, Novvia’s trajectory remains focused on executing a scalable and sustainable growth strategy—one that strengthens the company’s market leadership position while continuing to support local operations, regional talent, and longstanding customer relationships.
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