Nature Made® Launches New Probiotic Innovations to Support Gut Health and Overall Wellness
Nature Made®, a trusted leader in vitamins and supplements for over 50 years, is expanding its digestive health portfolio with new, clinically studied probiotic innovations. These new formulations and products are designed to meet the growing consumer demand for effective gut health solutions. The updated line includes probiotics, prebiotics, and fiber supplements that target specific wellness needs to support daily gut health and overall well-being.
Growing Awareness of Gut Health’s Role in Overall Wellness
As awareness around the importance of gut health continues to rise, consumers are increasingly prioritizing digestive support within their health and wellness routines. Research shows that over 70% of U.S. adults recognize digestive support as a key aspect of overall health. Yet, despite this understanding, nearly 75% of adults experience digestive discomfort at least once a month, and approximately 40% report that gut health issues interfere with their daily activities.
This gap between the recognition of probiotics’ benefits and the availability of effective, enjoyable, and easy-to-incorporate solutions has been a challenge for many. To address this, scientists have developed their latest innovations using carefully selected probiotic strains that offer research-backed benefits, with varying strengths, forms, and combinations tailored to meet a broad range of digestive health needs.
The Science Behind New Probiotic Formulations
Dr. Susan Hazels Mitmesser, Senior Vice President and Chief Science Officer at Pharmavite, explains the rationale behind the new products: “Beneficial bacteria, like those found in probiotic foods and supplements, naturally exist in the gut to help promote a balanced microbiome. This balance supports digestive health, boosts the immune system, and enhances overall wellness. However, these beneficial bacteria need continuous support to thrive—especially when factors like stress, disrupted sleep, or poor nutrition can negatively impact gut health.”
She continues, “The gut microbiome is as unique as a fingerprint, and it needs to be properly nourished to remain healthy. Unfortunately, many people don’t get enough fiber from their diets alone, and their gut pays the price. It’s digestive offerings are designed to be gentle enough for everyday use while providing the nutrients needed for long-term gut health. We’ve formulated these products to cater to specific lifestyle needs, encourage consistency, and support holistic wellness.”
New Product Innovations for Gut Health
It has launched several new products within its digestive health line to meet the needs of a growing consumer base seeking reliable and enjoyable gut health solutions. The new products feature scientifically backed ingredients that offer effective support for the gut microbiome.
1. Probiotic + Prebiotic Fiber Gummies
These new gummies combine Lactospore®, a clinically studied probiotic strain, with 3 grams of prebiotic fiber. The easy-to-consume, mixed berry-flavored gummies provide a tasty, enjoyable way to support gut health. By combining both probiotics and prebiotics, these gummies help feed beneficial bacteria while supporting the digestive system.
2. Probiotics 1 Billion CFU Capsules
This new probiotic capsule features BB-12®, a well-researched probiotic strain known for its positive effects on gut health and the immune system. Each capsule contains 1 billion CFUs (colony-forming units), offering a convenient way to support digestive and immune health on a daily basis.
3. Prebiotic Fiber Gummies
The new formulation Prebiotic Fiber Gummies provides fiber in a tasty, convenient way, helping to feed beneficial bacteria in the gut. These gummies make it easier for consumers to get the fiber they need while supporting overall digestive health.
4. Prebiotic Fiber Drink Mix Powder
For those who prefer a drinkable option, it offers a Prebiotic Fiber Drink Mix Powder. This product provides the same benefits as the gummies, delivering fiber to support gut health with a simple dissolvable scoop.
5. Digestive Probiotics Extra Strength 8 Billion CFU Gummies
It’s Extra Strength 8 Billion CFU Gummies provide double the CFUs of the brand’s original Digestive Probiotics Adult Gummies. This potent formulation is designed to provide enhanced digestive support and help maintain a healthy gut microbiome.
Meeting Consumer Needs for Digestive Support
With these new products, It continues its commitment to addressing the evolving needs of consumers seeking better digestive health solutions. By offering a wide variety of formulations, including probiotics, prebiotics, and fiber, the brand ensures there is a product suitable for everyone, regardless of their preferences or specific gut health needs.
Whether consumers are looking for a simple daily probiotic capsule or a delicious, fiber-packed gummy, it provides options that are both effective and easy to incorporate into daily routines. By prioritizing clinically studied ingredients and research-backed formulations, It is helping consumers take charge of their digestive health and overall wellness.
A Commitment to Holistic Wellness
As consumers continue to explore the benefits of probiotics and gut health, remains dedicated to supporting their wellness journeys. The brand’s new probiotic innovations are not only designed to meet the diverse needs of digestive health but also to support broader health goals by promoting overall well-being.
“By developing these new formulations, we’re giving consumers the tools they need to prioritize gut health and improve their overall wellness,” says Dr. Mitmesser. “Our products are designed to help individuals maintain a balanced gut microbiome and feel their best, all while making gut health a simple, enjoyable part of their everyday routines.”
Conclusion
Nature Made®’s latest innovations in its Digestive portfolio offer a range of effective and scientifically formulated probiotics, prebiotics, and fiber supplements to support gut health. With new products like the Probiotic + Prebiotic Fiber Gummies and Probiotics 1 Billion CFU Capsules, the brand is addressing the growing demand for reliable, easy-to-use digestive support solutions. By focusing on research-backed ingredients and consumer needs, it is helping people take charge of their digestive health and overall well-being.
The comprehensive lineup of digestive offerings is available now at NatureMade.com/Collections/Digestion-Supplements, with its newest offerings rolling out to major retailers nationwide in the coming weeks and months. To check availability and learn more, please visit website
About
Nature Made® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia’s (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit for the latest news and offerings and follow us on Facebook, Instagram, and TikTok
About Pharmavite LLC
Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made®, Bonafide®, Nature Made® Wellblends, Equelle®, MegaFood®, and Uqora® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.
