Nature Made, one of the nation’s leading vitamin and supplement brands with more than 50 years of experience delivering high-quality, science-backed products, has announced the launch of three new additions to its growing gut health portfolio: SuperGreens Powder, SuperGreens Capsules, and Digestive Enzymes. These innovations reflect the company’s broader strategy to expand into fast-growing wellness categories while continuing to offer approachable, evidence-based solutions that meet consumers where they are in their health journeys.
Interest in gut health has surged in recent years as more consumers recognize the connection between digestion and overall well-being. From energy levels and immune resilience to nutrient absorption and daily comfort, digestive health plays a central role in how people feel and function. At the same time, the greens supplement category has experienced rapid growth within the vitamin and supplement space. Despite this expansion, many greens products on the market can feel overwhelming or unfamiliar to consumers due to complex ingredient lists, strong flavors, or niche branding.
With the introduction of SuperGreens, Nature Made aims to simplify and demystify this category. The new SuperGreens line is designed to make daily greens supplementation more accessible and easy to incorporate into everyday routines. Available in both powder and capsule formats, the products provide flexibility for different preferences and lifestyles while maintaining the brand’s focus on quality and science-backed ingredients.
Both SuperGreens Powder and SuperGreens Capsules are made with real greens, including kale, spinach, and broccoli, helping consumers add more plant-based nutrition to their day. Each formula also includes 12 key nutrients along with digestive health-supporting ingredients to promote digestion, energy production, immune function, and overall whole-body health. By combining recognizable vegetables with targeted nutrients, the line offers a comprehensive approach to nourishing the body from within.
SuperGreens Powder is formulated with prebiotic fiber inulin to help support a healthy gut microbiome. Each one-scoop serving contains the equivalent of one cup of vegetables and can be mixed into eight ounces of water or any non-carbonated beverage, making it easy to enjoy at home or on the go. In addition to greens and prebiotic fiber, the powder includes B vitamins that help convert food into cellular energy, along with vitamins C and D3 to support immune health.
For those who prefer a pill format, SuperGreens Capsules provide a convenient alternative. A daily serving of three capsules delivers the equivalent of half a cup of vegetables along with two billion colony-forming units (CFUs) of the clinically studied probiotic LactoSpore. This probiotic is included to support daily digestive balance and gut health. Like the powder, the capsules also contain B vitamins and immune-supporting vitamins C and D3, offering a well-rounded formula in a simple, easy-to-swallow format.
In addition to greens supplementation, Nature Made is addressing another common consumer need with the launch of Digestive Enzymes. Digestive discomfort is widespread, with a significant majority of consumers reporting occasional issues such as bloating or abdominal discomfort within the past year. Yet many people remain unsure about the root causes of their symptoms, which are often tied to difficulty digesting certain types of foods.
Nature Made Digestive Enzymes is formulated with a clinically studied blend of five enzymes designed to help break down five major food groups. The formula includes amylase to assist in breaking down carbohydrates, lipase to help digest fats, protease for protein digestion, lactase to support the breakdown of dairy, and cellulase to aid in digesting fiber. By targeting these common dietary components, the product is designed to help ease occasional bloating and digestive discomfort associated with everyday meals.
All three new products—SuperGreens Powder, SuperGreens Capsules, and Digestive Enzymes—are gluten free and made without added sugar or high fructose corn syrup. This aligns with Nature Made’s longstanding commitment to offering clean, straightforward formulations that consumers can trust.
According to Desiree Dowe, Vice President of Innovation at Pharmavite, the parent company of Nature Made, the launch marks an exciting step forward in the brand’s innovation journey. She emphasized that the company remains focused on delivering new, approachable solutions that empower consumers at every stage of life. By combining meaningful benefits with science-backed ingredients, the brand aims to give individuals the confidence to explore new ways to support their health.
The expanded gut health lineup, including these new innovations, will be available through the Nature Made website as well as online and in-store at major retailers nationwide. With the addition of SuperGreens and Digestive Enzymes, Nature Made continues to build on its legacy of quality and trust, offering consumers practical tools to support digestive wellness and overall vitality in a convenient, accessible way.
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