IMCD Unveils ‘Mastering Simplicity’ at in-cosmetics Global 2025, Showcasing Cutting-Edge Beauty Innovation
IMCD, a global leader in the distribution and formulation of specialty chemicals and ingredients, is poised to take center stage at in-cosmetics Global 2025 with its groundbreaking concept, ‘Mastering Simplicity.’ This initiative exemplifies IMCD’s expertise in streamlining formulation complexity into smart, high-performance beauty solutions. Visitors attending the event in Amsterdam will have the opportunity to explore ten exclusive formulations that illustrate the company’s innovative approach to simplifying beauty science without compromising performance.
A Vision for the Future of Beauty
‘Mastering Simplicity’ is more than just a theme—it represents IMCD’s commitment to creating advanced yet accessible solutions for the evolving beauty industry. Through this initiative, IMCD refines intricate formulation challenges into sleek, efficient, and market-ready products that deliver exceptional results.
Attendees visiting Booth 1B90 will experience firsthand the latest formulations, meticulously designed to inspire creativity and advance the development of cutting-edge beauty and personal care products. These formulations are not only aesthetically appealing but also demonstrate superior sensory performance and long-lasting efficacy.
Expanding Expertise: Introducing Beauty Studio Suncare
IMCD Beauty & Personal Care is also thrilled to announce the expansion of its renowned Beauty Studio service into the suncare category. Beauty Studios serve as a unique platform designed to accelerate product development, mitigating risks while ensuring high-performance outcomes. With the launch of Beauty Studio Suncare, IMCD now extends its specialized formulation expertise to the realm of sun protection.
The Beauty Studio Suncare initiative includes SPF chassis ranging from SPF 20 to SPF 50, offering formulators a flexible base to create tailored sun care products. Additionally, a meticulously curated selection of ready-to-use formulations will be showcased to demonstrate IMCD’s ability to navigate the complex challenges associated with formulation stability, regulatory compliance, environmental impact, and overall product performance.
Experience Innovation in Action
At in-cosmetics Global 2025, IMCD is setting the stage for an immersive, hands-on experience, offering multiple opportunities to engage with its latest innovations:
- ‘Mastering Simplicity’ Zone (Booth 1B90): Explore ten exclusive formulations designed to captivate the senses, enhance product performance, and deliver visible results.
- Beauty Studio Suncare Corner (Booth 1B90): Delve into IMCD’s advanced suncare formulations and discover how the latest ingredient innovations can revolutionize sun protection.
- Sensory Bar: Engage in an interactive, sensory-driven experience with four standout formulations, including:
- Xtra Glow Nano Elixir: A cutting-edge nanoemulsion designed for optimal skin absorption and glow-enhancing properties.
- Cashmere Powder: A lightweight, ultra-fine formulation offering a luxurious feel and seamless finish.
- Icy Glow Stick: A refreshing and cooling formulation designed for on-the-go skin hydration.
- UV+ Face Serum: A high-performance, lightweight sunscreen serum providing superior UV protection.
- Technical Seminar: Biohacking: How to Empower Our Skin’s “Do-It-Yourself” Abilities? (April 8, 15:40, Theatre 2) featuring insights from Maud Chapis, Global Marketing Director, and Kathryn Davies, Technical Manager.
- Formulation Lab Workshop: A deep dive into the Xtra Glow Nano Elixir, a next-generation nanoemulsion, presented by Anne-Sophie Gardes, EMEA Regional Technical Director (April 9, 12:30, Hall 6, Booth 6C10).
Expert Insights: Elevating Beauty Formulation
“At IMCD, we are dedicated to empowering our customers by accelerating innovation and developing products that merge high performance with outstanding sensory appeal,” stated Laurent Blasco, Global Technical Director, IMCD Beauty & Personal Care. “With ‘Mastering Simplicity,’ we demonstrate how scientific expertise can be seamlessly translated into tangible beauty solutions that redefine the industry’s standards.”
Maud Chapis, Global Marketing Director, IMCD Beauty & Personal Care, further emphasized the company’s role as a catalyst for beauty innovation. “IMCD doesn’t just follow market trends—we actively shape them. Our deep industry insights enable us to transform scientific knowledge into meaningful, high-performance formulations that allow brands to differentiate themselves in an ever-evolving market. ‘Mastering Simplicity’ highlights how expertise and strategic formulation techniques can provide a competitive edge in the beauty space.”
Exclusive Access for Industry Professionals
IMCD invites industry professionals, brand representatives, and formulation experts to visit Booth 1B90 at in-cosmetics Global 2025 for exclusive insights into the latest advancements in beauty formulation. Editors and media professionals interested in exclusive interviews or expert discussions can schedule private meetings during or after the event.
With ‘Mastering Simplicity,’ IMCD continues to reinforce its position as a leader in beauty innovation, offering forward-thinking solutions that streamline formulation complexity while elevating product efficacy, sensory appeal, and overall market impact.
