Dow to Showcase Groundbreaking Materials Science Innovations at K 2025 Under the Theme “Generation Transformation”
Dow is set to make a significant impact at K 2025 in Düsseldorf, Germany, by unveiling a comprehensive showcase of its latest materials science advancements. Under the banner of “Generation Transformation,” Dow will spotlight how plastics—when thoughtfully innovated and collaboratively developed—can power a more sustainable, performance-driven, and customer-centric future.
Positioned prominently in building 04.1 near Hall 4 on the K Show campus, Dow’s purpose-built exhibition space will serve as a dynamic hub for visitors from across the plastics value chain. Through immersive exhibits and interactive demonstrations, attendees will witness first-hand how Dow’s innovations are enabling sustainable solutions across packaging, consumer goods, infrastructure, and mobility sectors.
The Power Behind Plastics: Generation Transformation
Inspired by K 2025’s overarching theme, “The Power of Plastics,” Dow’s message extends beyond materials to the people and partnerships driving the industry’s transformation. Stephanie Kalil, Commercial Vice President EMEA, Packaging & Specialty Plastics at Dow, emphasized the collaborative spirit fueling progress:
“We asked ourselves: who or what generates the power behind plastics? The answer lies in innovation and collaboration—between individuals, businesses, and organizations—who are rising to meet the challenges of modern industry and society. Together, we form what we call Generation Transformation.”
Through this initiative, Dow is calling upon the entire plastics ecosystem—brand owners, converters, designers, engineers, and policymakers—to unite in shaping a circular and sustainable future. By fostering open innovation, the company aims to highlight tangible solutions that address environmental pressures while meeting market needs for performance, safety, and regulatory compliance.
A Hub for Innovation at K 2025
Dow’s expansive exhibit will bring the concept of Generation Transformation to life across four core focus areas: Packaging, Consumer, Infrastructure, and Mobility. Visitors can explore cutting-edge technologies and real-world applications that represent Dow’s latest advancements in circular materials, product design, and end-of-life solutions.
Packaging That Performs Sustainably
A centerpiece of Dow’s packaging showcase will be its latest collaborative innovations with global brand owners and converters. These developments span across mono-materials, bio-circular and circular polymers, and post-consumer recycled (PCR) resins—each engineered to enhance shelf life, provide improved tamper and tear resistance, and help customers meet tightening regulations like the EU Packaging and Packaging Waste Regulation (PPWR).
One highlight is the D-PAK carton solution, developed in partnership with Elopak and Orkla Home and Personal Care (OHPC). This innovation combines circular polyethylene—derived from chemically recycled content—with bio-circular materials from renewable sources. The result is a high-performance, sustainable alternative for liquid packaging that maintains product integrity while supporting circularity goals.
Dow’s mono-polyethylene (mono-PE) solutions will also be featured prominently, showcasing new applications that align with recyclability standards while offering premium performance. These materials are increasingly being adopted by converters seeking simplified recycling processes without compromising on quality or protection.
Elevating Everyday Consumer Experiences
In the consumer segment, Dow will spotlight its latest collaboration with Guerlain, part of the LVMH Group—one of the world’s most prestigious luxury brands. Guerlain’s use of SURLYN™ REN ionomers in the caps of its iconic La Petite Robe Noire perfume line is a testament to the balance of aesthetics and sustainability. These ionomers provide the desired transparency and moldability for luxury applications, while incorporating renewable content.
Dow’s materials also feature in premium footwear, lifestyle accessories, and wearable technologies, demonstrating the company’s capacity to support consumer brands in delivering both function and form. These solutions reflect Dow’s commitment to high-performance design that meets the evolving expectations of today’s environmentally conscious consumers.
Next-Generation Mobility Solutions
With mobility undergoing a profound transformation driven by electrification, lightweighting, and sustainability mandates, Dow’s MobilityScience™ platform will be a major focal point at K 2025. The company will present solutions tailored for automotive original equipment manufacturers (OEMs) aiming to align with regulations like the End-of-Life Vehicle (ELV) Directive.
Among the innovations on display is Dow’s EVOAIR™ Polyolefin Elastomer-based leather, a cutting-edge alternative to traditional automotive leathers. Designed to be both lightweight and luxurious, this solution reduces material usage and enhances recyclability. Paired with INFINAIR™ polymers, which enable closed-loop mechanical recycling via 3D Loop Technology, Dow is paving the way for seat cushion circularity and sustainable interior systems.
Additionally, Dow will feature a broad portfolio of materials engineered for electric vehicle (EV) applications. These include adhesives, sealants, and thermal management solutions—all developed to meet the complex performance demands of EV battery packs, drive units, and lightweight composite structures. The company’s efforts in this area underscore its role as a key enabler of next-gen mobility.
Building a Resilient, Sustainable Infrastructure
Dow’s infrastructure solutions will be another highlight at K 2025, showcasing the company’s ability to support the energy transition and the construction of long-lasting, environmentally responsible infrastructure. From wire and cable insulation to water piping and construction materials, Dow offers technologies that help reduce greenhouse gas emissions, enhance durability, and improve operational efficiency.
A standout innovation is REVOLOOP™ recycled plastic resins, which incorporate PCR material into cable jackets without sacrificing mechanical or thermal performance. These solutions demonstrate how recycled content can meet rigorous technical standards, making it easier for infrastructure developers to adopt circular design principles at scale.
Dow’s presence at K will also include discussions around energy efficiency in buildings, insulation technologies, and advanced coatings that extend the service life of construction components—contributing to resilient cities and smart infrastructure systems.
A Call to Industry: Join Generation Transformation
As the plastics industry stands at a crossroads of innovation and accountability, Dow is using its platform at K 2025 to galvanize action.
This is a once-in-a-generation moment,” said Abby Turner, Sustainability and Growth Marketing Director EMEA, Packaging and Specialty Plastics, Dow. “We have the opportunity—and the responsibility—to redefine plastics as a force for sustainable transformation. Through Generation Transformation, we’re extending an open invitation to our partners across every sector: come innovate with us and help shape the future of our industry.”
By centering its showcase around solutions that are co-created, scalable, and sustainability-focused, Dow underscores its belief that the next wave of industry evolution will be defined not just by materials, but by the ecosystems built around them.
See Dow at K 2025
K 2025 will take place from October 8–15, 2025, in Düsseldorf, Germany. Dow’s dedicated space in building 04.1 promises to be a destination for inspiration, technical insight, and cross-sector collaboration. Attendees are encouraged to engage with Dow’s team, participate in hands-on demonstrations, and explore how today’s innovations are laying the foundation for tomorrow’s transformation.
