Cloverdale and Celanese Partner for Sustainable Carbon-Capture Paints
Cloverdale Paint, a leading provider of high-quality paints and coatings, has entered into a groundbreaking partnership with Celanese Corporation, a global leader in specialty materials and chemical solutions. This collaboration aims to integrate Celanese’s innovative carbon capture and utilization (CCU) technology into Cloverdale Paint’s product offerings, creating new sustainable paint solutions for the market.
The integration of CCU technology is set to revolutionize the way Cloverdale Paint produces its coatings, providing a sustainable and environmentally friendly option for consumers. The partnership reflects the growing trend in industries worldwide to reduce their carbon footprint, with the paint sector playing a crucial role in driving this shift.
Darrin Noble, president and chief operating officer of Cloverdale Paint, highlighted the significance of this collaboration in furthering the company’s commitment to sustainability. He noted, “Our Green Guarantee showcases our commitment to a greener economy and environmental accountability through utilizing sustainable materials, optimizing processes to minimize waste, and reducing our carbon footprint throughout every phase of the company’s operations.
The collaboration builds on Celanese’s significant expertise in commercializing technology that converts industrial CO2 emissions into renewable feedstocks. Through this process, waste CO2 emissions that would otherwise contribute to atmospheric pollution are captured and chemically converted using hydrogen into methanol building blocks. These building blocks are integral to producing vinyl acetate-based emulsions, which are used as raw materials in paint manufacturing. This innovative approach reduces reliance on fossil fuels, promotes a circular economy, and drastically cuts carbon emissions when compared to conventional production methods.
Notably, the technology integrates both CCU and traditional fossil-fuel-based feedstocks, but does so with full transparency and accountability. By utilizing mass balance accounting, the process ensures that sustainable content can be accurately tracked and verified, enhancing credibility and fostering consumer confidence in the environmental impact of the final products.
As part of the agreement, Cloverdale Paint anticipates utilizing over 1 million pounds of CO2 emissions per year in the production of its sustainable paints. This represents a major step in both companies’ long-term sustainability strategies and supports the growing demand for environmentally conscious products across various industries.
Kevin Norfleet, global sustainability director of Acetyls at Celanese, emphasized the importance of the partnership in expanding low-carbon alternatives within industries. “We are pleased to collaborate with Cloverdale Paint and harness the power of CCU to accelerate low-carbon options across an industry that plays a critical role in everyday life,” Norfleet said. “This illustrates just one example of the potential opportunity from CCU as a strong option to reduce the carbon footprint of products while also creating a more circular economy.”
The sustainable paint solutions developed through this partnership are expected to make a substantial impact on the paint industry, as Cloverdale Paint works to ensure that its products are not only high-performance but also environmentally responsible. The company is dedicated to providing coatings that contribute to environmental conservation, with a focus on sustainability woven into every aspect of its operations, from product formulation to manufacturing processes.
Cloverdale Paint’s commitment to sustainability and its “Green Guarantee” reinforces its position as an industry leader that actively prioritizes environmental stewardship. The company’s goal is to create coatings that stand out for their performance and longevity while minimizing their environmental impact.
The collaboration with Celanese marks a key milestone for both companies in their shared vision of promoting a more sustainable and circular economy. It is expected that this partnership will drive further innovation in the paint sector, making sustainable options more accessible to consumers and ensuring that the industry continues to evolve in line with environmental goals.
For more information about Celanese’s CCU technology, interested parties can visit this link, while further details on Cloverdale Paint’s commitment to sustainability can be found on their website.
About Celanese
Celanese is a global leader in chemistry and a producer of specialty material solutions that are utilized across a wide range of industries and consumer applications. The company leverages its expertise in chemistry, technology, and commercial acumen to create value for its customers, employees, and shareholders. Celanese is committed to sustainability, focusing on responsibly managing the materials it creates while expanding its portfolio of sustainable products to meet customer and societal demands. With a workforce of approximately 12,400 employees worldwide and net sales of $10.9 billion in 2023, Celanese continues to drive innovation in the chemical industry.
