Bayer is making a significant advancement in the healthy-aging sector with the launch of its Age Factor™ ecosystem. This comprehensive approach combines a scientifically formulated dietary supplement, a cutting-edge wellness companion app, and a saliva-based biological age test from Chronomics to support consumers on their healthy-aging journey.
The Age Factor™ ecosystem is designed to offer more than just a supplement by addressing multiple aspects of health management, including awareness, education, engagement, assessment, and action. Leveraging digital tools, the system aims to empower consumers with the knowledge and resources needed to make informed health decisions.
Precision health is making self-care more personalized than ever,” said Julio Triana, President of Bayer’s Consumer Health division. “As everyone’s aging process is unique, new digital tools allow us to offer more tailored solutions. This multifaceted approach helps educate and enable consumers to make informed self-care choices in innovative ways.
One A Day® Age Factor™ Cell Defens
As people age, their cells can become less efficient at managing daily stressors, which means cellular or biological age may not align with chronological age. While genetics account for about 20% of the cellular aging process, lifestyle factors like diet, exercise, and stress play a significant role. One A Day® Age Factor™ Cell Defense contains key ingredients to support cellular health and resilience during the aging process.
The healthy aging market can be overwhelming with numerous products making bold claims,” said Abbie Lennox, Head of Regulatory, Medical, Safety, Quality, and Compliance for Bayer’s Consumer Health division. “Our science-led approach focuses on the holistic factors affecting cellular age, offering a product that helps combat oxidative stress along with personalized recommendations to guide consumers effectively.
The Age Factor™ ecosystem features:
- Dietary Supplement: Designed to support cellular health with specific ingredients.
- Wellness Companion App: Provides personalized insights and lifestyle recommendations based on current habits and tracks progress over time.
- Chronomics Biological Age Test: A non-invasive saliva test that measures biological age and delivers results within weeks.
Please note, the benefits of the Age Factor Cell Defense supplement have not been evaluated by the U.S. Food and Drug Administration and the product is not intended to diagnose, treat, cure, or prevent any disease.
Precision Health
Technological advancements are driving a new wave of digital health products, including diagnostics, apps, and therapeutics, aimed at enhancing health management. Bayer’s analysis indicates that over 80% of global consumers are seeking greater personalization in healthcare. By 2030, precision consumer health products are projected to account for 10-20% of the total consumer health market, with an estimated value of $20-40 billion.
