BASF Redefines the Future of Personal Care at In-Cosmetics Asia 2025 with “Beyond Beauty – Where Innovation Meets Tomorrow”
At In-Cosmetics Asia 2025, taking place from November 4 to 6 in Bangkok, BASF, a global leader in sustainable chemistry, invites beauty and personal care professionals to explore the next frontier of cosmetics innovation through its immersive concept, “Beyond Beauty – Where Innovation Meets Tomorrow.”
In an era defined by conscious consumption and climate awareness, BASF’s showcase reflects a holistic approach to beauty — one that merges science, sustainability, and sensorial excellence. The company’s presentation highlights climate-adaptive protection, minimalist routines, and biotech-powered longevity, unveiling how advanced chemistry and biotechnology can coexist harmoniously with environmental and societal values.
At Booth S10 (in front of Hall 102), BASF’s experts, in collaboration with Azelis/Catalite (Thailand), will unveil a portfolio of new-generation ingredients designed to inspire product developers, formulators, and brands to rethink what beauty can be in a planet-conscious world.
Introducing Aloversil™ and Mimiskin® Garde: Breakthrough Ingredients for Hair and Skin
Among the highlights of BASF’s presence at the show are two cutting-edge product launches that exemplify the company’s commitment to performance, sensorial experience, and scientific credibility — Aloversil™ and Mimiskin® Garde.
Aloversil™ is a botanical peptide-based active ingredient crafted to strengthen the scalp’s microvascular foundation, promoting long-term hair vitality. It works by supporting the scalp’s micro-network, helping to nourish follicles from within and defend against environmental and oxidative stressors. With consistent use, the scalp appears more resilient, and hair looks denser, healthier, and stronger.
Mimiskin® Garde, on the other hand, represents a new era in skin protection. Designed to function like a “second skin,” its ultra-fine particles melt upon contact, forming a breathable, invisible film that locks in moisture for up to 24 hours while shielding the skin from pollution, dust, and urban stressors. The lightweight texture ensures exceptional comfort and a natural finish — ideal for daily use in high-performance skincare formulations.
Both Aloversil™ and Mimiskin® Garde are contenders for the prestigious Innovation Zone Award at In-Cosmetics Asia 2025 — a recognition that celebrates the most advanced and sustainable ingredient innovations shaping the future of beauty.
Climate-Adaptive Routines: Beauty That Responds to a Changing World
As climate variability intensifies across the globe, consumers increasingly demand products that adapt to environmental conditions — from humid tropical climates to dry, urban heat islands. BASF’s “Beyond Beauty” concept addresses these challenges head-on with a climate-adaptive approach to formulation.
One highlight is Smartvector® V CE, a UV-sensitive, vegan-friendly encapsulation system that utilizes biotech-derived RNA to deliver actives precisely when and where the skin needs them most. The encapsules release ingredients in response to UV exposure, optimizing protection while reducing ingredient waste — a step toward smarter, more sustainable skincare.
Another star ingredient, Verdessence® Maize, is a biodegradable, plant-based alternative to conventional synthetic styling polymers. Made entirely from renewable feedstocks, it delivers crystal-clear aesthetics and excellent styling performance in sprays, mousses, and gels. By replacing traditional microplastic-based polymers, Verdessence® Maize underscores BASF’s commitment to sustainability without compromise on performance or texture.
These innovations reflect a broader movement in the cosmetics industry — where products not only protect and enhance beauty but also respond dynamically to external environments, ensuring consistent performance regardless of climate or lifestyle.
Futuristic Simplicity: The Art of Minimalist Formulation
In a world overloaded with options and steps, the beauty industry is witnessing a renaissance of simplicity. Consumers are gravitating toward streamlined routines — minimalist regimens that offer maximum results with fewer products.
BASF champions this shift with a portfolio of multifunctional, bio-based ingredients that simplify formulations while elevating performance and sensory appeal.
One of the key innovations in this space is Emulgade® Verde 10 LA, a bio-based surfactant derived entirely from renewable plant resources. It transforms basic cleansing into a luxurious skin-caring ritual, merging sustainability with sensorial pleasure. Its mildness and versatility make it ideal for both facial and body cleansers that leave skin soft and refreshed.
Another star ingredient is Lamesoft® OP Plus, a wax-based opacifier dispersion that gives rinse-off products a rich, creamy appearance while imparting conditioning benefits. Unlike traditional acrylate-based opacifiers, it is readily biodegradable, cold-process compatible, and environmentally responsible.
Together, these formulations demonstrate how less can truly be more — a principle that defines BASF’s vision for futuristic simplicity in personal care.
Biohacking Beauty: Harnessing Biotechnology and Longevity Science
The third major theme of BASF’s showcase, Biohacking Beauty, explores how biotechnology and longevity research are converging to unlock radiant, resilient, and adaptive skin.
With four formulations shortlisted for the Spotlight On Formulation Award, BASF demonstrates how its scientific expertise and ingredient innovation come together to redefine what’s possible in skincare:
- Herbal Melting Foam Cleanser
A mild yet indulgent foam cleanser formulated with Plantapon® Amino SLG-P and Hydrasensyl® Glucan Green, offering gentle cleansing and deep hydration — perfect for sensitive skin and daily use. - Light Touch Day Care Fluid SPF 50
An ultra-light, broad-spectrum UV protection fluid featuring Tinosorb® A2B and Uvinul® filters, enhanced with Hydrasensyl® Glucan Green. The formula provides a silky, non-greasy finish, balancing high efficacy with sensory elegance. - Yogurt – Do a Favor on Skin SPF 50 / PA++++
A unique yogurt-textured sunscreen utilizing Tinosorb® S Lite Aqua with patented encapsulation technology for synergistic UV protection. It forms an even, water-resistant film, ensuring consistent coverage and a refreshing skin feel. - Micro Jewel Micro’balance Watery Gel
A rejuvenating gel infused with Fresicle® beads and Relipidium™, designed to strengthen the skin barrier and restore microbiome balance. Its translucent texture and dynamic sensorial experience make it a standout for next-generation moisturizers.
These innovations embody BASF’s biohacking philosophy — merging nature-inspired actives with cutting-edge biotechnology to help skin function optimally at every stage of life.
Beyond Beauty: A Holistic Vision for the Future of Personal Care
Through “Beyond Beauty – Where Innovation Meets Tomorrow,” BASF underscores its belief that beauty is not just skin deep — it’s about well-being, responsibility, and resilience.
The company’s research teams are guided by consumer insights, environmental data, and ethical science, ensuring every formulation is not only effective but also aligned with the values of a new, planet-conscious generation.
Visitors to In-Cosmetics Asia 2025 can experience this holistic vision firsthand through interactive displays, live demonstrations, and technical consultations at the BASF booth. Experts will be available to discuss formulation strategies, sustainability goals, and collaborative innovation opportunities with brand owners and product developers.
