Asbury Carbons Rebrands as Asbury Advanced Materials, Reflecting 130 Years of Innovation
Asbury Carbons, a global leader in engineered carbon solutions, has announced that it will now operate under a new name: Asbury Advanced Materials (“Asbury”). This strategic rebranding represents a significant milestone in the company’s long-standing evolution and highlights its expanded technical capabilities, diversified product portfolio, and central role in supporting the rapidly evolving needs of industries worldwide.
Honoring a Legacy of Expertise
For over 130 years, Asbury has built an unmatched reputation in the materials sector, earning recognition for the quality of its products, sourcing expertise, and strong customer relationships. The company’s history reflects a continuous commitment to technical excellence and innovation, which has allowed it to adapt and thrive as global materials science, industrial performance standards, and supply chains have evolved.
Asbury’s long-term dedication to reliability and innovation has positioned it as a trusted partner to customers across multiple industries. The name change to Asbury Advanced Materials is not only a reflection of this rich heritage but also an acknowledgment of the company’s expanded capabilities that now go far beyond traditional carbon products.
A Name that Reflects Broader Capabilities
The transition to Asbury Advanced Materials underscores the company’s commitment to serving diverse industrial markets with advanced engineered solutions. While carbon products remain at the core of its expertise, the company now offers a broader range of solutions across specialty polymers, thermal management, electronics, aerospace, and high-performance industrial applications.
By adopting a name that reflects the full scope of its technological offerings, Asbury communicates its ability to meet complex, high-performance material needs for customers in cutting-edge sectors. This change also signals the company’s strategic focus on growth and innovation in advanced materials, moving beyond traditional carbon solutions while maintaining the same level of trust and reliability for which it has been known.
Strategic Investments for Growth and Innovation
Asbury’s rebranding coincides with a period of significant investment in technology, processing capabilities, and strategic partnerships. A notable example is the company’s pending acquisition of Graphit Kropfmühl, a global leader in natural and synthetic graphite solutions.
This acquisition will not only expand Asbury’s technical depth and global footprint but also strengthen its processing capabilities and ability to serve customers with increasingly specialized material requirements. By enhancing its global supply chain and technical expertise, Asbury is positioning itself as more than a supplier—it is a development partner that helps customers solve complex challenges in the advanced materials sector.
These investments reinforce the company’s commitment to innovation, performance, and reliability, ensuring that it can continue to meet the evolving demands of industries that require high-performance, consistent, and tailored materials.
Leadership Perspective: A Forward-Looking Vision
Gregg Jones, CEO and Chairman of the Board of Asbury, emphasized the strategic importance of the rebranding:
As the needs of our customers evolve, so does the Asbury brand. The name Asbury Advanced Materials captures both our heritage and our long-term vision for the company, pairing more than a century of carbon expertise with a forward-looking commitment to innovation, partnership, and performance.
Jones’ statement highlights the company’s dual focus on honoring its historical strengths while investing in future technologies that drive customer success. The rebranding aligns the company’s identity with its vision of being a leader in advanced materials, capable of delivering innovative solutions across a variety of industrial sectors.
Continuity in Service and Relationships
While the name is changing, customers can expect full continuity in the people, capabilities, and relationships that have defined Asbury for decades. The company remains committed to delivering superior processing capacity, a resilient global supply chain, and a highly experienced team capable of responding quickly to customer challenges.
Asbury’s strengths include:
- Tailored solutions: Materials engineered to precise performance requirements.
- Reliability: Consistent support for mission-critical applications.
- Global supply chain resilience: Ensuring availability and timely delivery of products.
- Expertise and experience: A highly skilled team capable of technical consultation and problem-solving.
These core strengths ensure that customers experience seamless continuity even as the company transitions to its new brand identity. The rebranding enhances the company’s ability to serve as a true partner in driving customer innovation and success in advanced materials markets.
Commitment to Advanced Materials Excellence
The rebranding of Asbury Carbons to Asbury Advanced Materials marks an evolution in identity, not mission. The company remains dedicated to:
- Innovation: Developing advanced materials that meet the changing performance demands of diverse industries.
- Customer partnership: Acting as a collaborator rather than a transactional supplier, providing tailored solutions and technical support.
- Operational excellence: Maintaining high standards in processing, supply chain reliability, and quality assurance.
- Global growth: Expanding footprint and capabilities to better serve customers worldwide.
By embracing a name that reflects its full spectrum of capabilities, Asbury demonstrates its commitment to providing comprehensive solutions that extend beyond traditional carbon products, reinforcing its role as a leader in advanced materials.
Asbury Advanced Materials enters this next chapter with confidence, leveraging over a century of expertise while focusing on future innovation and industry leadership. The rebranding is more than cosmetic—it represents a strategic alignment of the company’s identity with its evolving mission: to deliver advanced, high-performance materials and engineering solutions that meet the exacting standards of today’s most demanding industries.
Through continued investment, technical development, and strategic partnerships, Asbury is uniquely positioned to support customers across aerospace, electronics, thermal management, specialty polymers, and other high-performance industrial applications. This positions the company as a trusted partner and innovator in the global materials market for decades to come.
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