Grove Collaborative Holdings, Inc. (NYSE: GROV), known as the world’s first plastic-neutral retailer and a prominent sustainable consumer products company, Certified B Corporation, and Public Benefit Corporation, has announced ambitious new sustainability objectives alongside updates to its Plastic Free by 2025 initiative.
Starting immediately, Grove has established a goal to prevent 15 million pounds of single-use plastic waste from entering the environment by 2030. This commitment is an enhancement of its Beyond Plastic™ program and coincides with the launch of the Beyond Plastic™ Impact Tracker. This new tool will track and disclose the amount of plastic avoided and recovered with each customer order, fostering direct customer engagement in combating single-use plastic waste.
Jeff Yurcisin, CEO of Grove Collaborative, emphasized the company’s dedication to revolutionizing an industry historically reliant on single-use plastic. He underscored Grove’s leadership role in advocating for sustainable practices and invited other businesses to join their efforts.
Additionally, Grove provided an update on its Plastic Free by 2025 initiative, acknowledging significant strides made since its inception in 2020. Despite not meeting its original goal of achieving complete plastic-free status by 2025, the company remains steadfast in pursuing meaningful industry-wide change. They highlighted achievements such as innovative product development under the Grove Co.™ brand, collaborations with over 130 brand partners in the Plastic Working Group, and the introduction of industry-first metrics to gauge plastic intensity and revenue decoupling from plastic.
The Beyond Plastic™ Impact Tracker will empower Grove’s customers to see their individual and collective impact in reducing plastic waste. Since 2020, the Grove community has avoided and recovered over 24.5 million pounds of plastic, demonstrating substantial progress towards their sustainability goals.
Grove continues to expand its assortment of reduced-plastic products, with over 240 brands now offering sustainable alternatives on Grove.co. Their commitment to transparency and sustainable innovation underscores their mission to lead by example in the retail and consumer product sectors.
As a pioneer in sustainability, Grove Collaborative remains dedicated to advancing environmental stewardship and encouraging informed consumer choices that support long-term sustainability goals.
