Osmo Launches Generation: The World’s First AI-Powered Fragrance House
Osmo, the pioneer in digitizing scent, has unveiled Generation, an innovative fragrance house powered by Olfactory Intelligence (OI). This groundbreaking technology, which transforms data into scent, offers brands and creators an unprecedented opportunity to craft fragrances with greater precision, creativity, and efficiency. Through a combination of exclusive ingredients, advanced formulation tools, and real-time market insights, Generation is set to revolutionize the fragrance industry.
Revolutionizing the Fragrance Creation Process
For decades, fragrance development has been a slow, uncertain, and highly manual process. Traditionally, creating scents was a labor-intensive and often exclusive endeavor, which limited the potential for new, innovative fragrances. With the introduction of Olfactory Intelligence, Osmo is changing that paradigm.
“We developed Olfactory Intelligence to provide brands with more intuitive, data-driven, and creative ways to design fragrances,” said Alex Wiltschko, Founder and CEO of Osmo. “This technology isn’t just about speeding up the process but also making it smarter, more expressive, and aligned with shifting consumer preferences and regulatory demands. It empowers brands to create extraordinary products that stand out in an increasingly crowded market.”
Exclusive Ingredients Powered by OI Technology
Generation’s debut introduces three exclusive fragrance ingredients: Glossine, Fractaline, and Quasarine. These ingredients are developed using OI technology, and their unique formulations offer a new realm of olfactive experiences that were previously unattainable. Already, leading beauty and personal care brands are leveraging these new ingredients to create innovative scents that push the boundaries of what fragrance can be.
By combining the precision of data science with the art of perfumery, these ingredients bring fresh, creative possibilities to fragrance development. Brands now have access to components that not only enhance sensory appeal but also provide sustainability and safety benefits.
Key Innovations of Generation
Generation’s platform integrates multiple cutting-edge innovations to streamline the fragrance development process:
- AI-Powered Formulation Tools: These tools allow fragrance creators to transform inspiration from texts, images, and concepts into precise fragrance formulas, making the design process more intuitive and accessible.
- Sustainability and Safety: Generation’s ingredients are developed with an emphasis on sustainability, ensuring that fragrances are both environmentally friendly and safe for consumers.
- Predictive Market Intelligence: By utilizing real-time data, Generation provides insights into market trends, allowing creators to design fragrances that resonate with consumers and are ahead of the curve.
- Faster Development Cycles: With the help of AI-driven technology, fragrance creators can reduce time-to-market without compromising on quality, offering a more efficient path from concept to production.
These innovations are not only intended to improve the creative process but also to respond to the growing demand for more sustainable, safe, and innovative fragrances in the marketplace.
Collaborating with the Museum of Pop Culture
One of the most exciting collaborations stemming from Generation’s launch is with The Museum of Pop Culture (MOPOP), which became the first museum to develop its own signature fragrance.
“We’re thrilled to work with Generation to become the first museum to have its own signature scent,” said Michele Y. Smith, CEO of MOPOP. “Much like pop culture, our sense of smell evokes lasting memories, and our guests can now take those memories home with them through fragrance. Collaborating with Generation has opened up new creative possibilities, bringing the art of fragrance, Generation’s unique technology, and pop culture together in a way that’s never been done before.”
This partnership highlights how Generation’s technology not only enables traditional fragrance creators but also allows entirely new industries, like museums, to engage with scent as a medium for memory and storytelling.
Osmo Launches Generation: The World’s First AI-Powered Fragrance House
A Multidisciplinary Team Driving Innovation
The success of Generation is driven by a multidisciplinary team of experts in machine learning, sensory neuroscience, data science, perfumery, and analytical chemistry. This team has worked collaboratively to create a system that enables brands to develop cleaner, more sustainable fragrances while also pushing creative boundaries. By combining the technical precision of AI with the artistic craft of perfumery, Generation represents the future of fragrance design.
New Leadership with Florence Bagneris
To support its growth and reach, Osmo is welcoming Florence Bagneris as the Vice President of Sales for Generation. Florence brings 20 years of experience in the fragrance industry, having most recently led sales for Prestige’s fine fragrance and developed strategic partnerships at DSM-Firmenich. Her leadership is expected to further accelerate the adoption of Generation’s platform among major fragrance and beauty brands, ensuring that the next wave of fragrance innovation is both accessible and impactful.
Looking Ahead: The Future of Fragrance
Osmo’s Generation marks a turning point in how fragrances are created, not just by the industry’s leading players but by anyone with a creative idea. By democratizing fragrance creation with AI-powered tools and data-driven insights, Generation paves the way for a future where creativity and technology go hand in hand to produce scents that resonate deeply with consumers.
With its advanced capabilities, commitment to sustainability, and ability to connect brands with cutting-edge market intelligence, Generation is set to lead the fragrance industry into a new era—one where the possibilities for olfactory experiences are as limitless as the imagination itself.
Brands interested in working with Generation can contact [email protected] and visit https://www.generationfragrances.com/ to explore collaboration opportunities.
About Osmo
Launched in January 2023 with $60 million Series A funding led by Lux Capital and Google Ventures, Osmo fuses machine learning, data science, psychophysics, olfactory neuroscience, electrical engineering, and chemistry in a multi-disciplinary approach to digitizing scent. The company has begun work in the flavor and fragrance market to create a new generation of better, safer, environmentally-friendly scent molecules and has broken new ground recently in developing captives, designing scents through images and words, and teleporting scent. Osmo has also begun work in the commercial (detecting fake products through scent) and public health (discovering new insect repellents) sectors, and expects to expand into others in the future.
