Eastman Naia™ Renew Highlights Versatility at Première Vision Paris 2025
Eastman’s Naia™ Renew staple fiber was prominently featured at the prestigious Première Vision Paris event in mid-February, drawing attention to its versatility and sustainability in the fashion industry. The curated display showcased an array of fabrics and garments created in collaboration with leading partners and brands, underlining the fiber’s potential to transform the textile landscape.
Naia™ Renew: A Sustainable Innovation for Fashion
At the heart of the display was Naia™ Renew, a sustainable fiber derived from renewable, bio-based materials. Visitors had the opportunity to explore how the fiber enhances both the functionality and aesthetic appeal of a wide variety of textiles, from woven and knitted to blended fabrics. The collections on show emphasized Naia™ Renew’s ability to meet the performance demands of modern fashion while maintaining eco-friendly attributes.
One of the standout features of Naia™ Renew is its durability, quick-drying properties, and skin-friendly softness. These benefits ensure that garments made from this fiber offer superior comfort, making them an attractive option for fashion brands seeking high-quality, sustainable fabrics. Naia™ Renew’s flexibility in design and performance is evident in its growing presence across various fabric categories, from activewear to everyday fashion.
A Key Platform for Sustainability in Fashion
Ruth Farrell, General Manager of Eastman’s textiles division, reflected on the significance of Première Vision Paris as a platform for connecting with designers, brands, and innovators in the textile industry. “Première Vision Paris provided a key platform for Eastman Naia™ to connect with designers, brands, and innovators,” Farrell said. “We welcomed the opportunity to share the responsible vision of Naia™ to create sustainable style for everyone.”
Farrell also participated in a panel discussion titled “How savoir-faire is reinventing the living world,” which focused on innovative bioengineered and biobased materials in fashion. The discussion highlighted how materials such as Naia™ are reshaping the relationship between the fashion industry and nature, driving the sector toward more sustainable alternatives.
Naia™ Renew: A Growing Presence in the Fashion Industry
“The potential of Naia™ fibers is already inspiring brands worldwide,” Farrell noted. “This is evident in the numerous commercial garments and market-ready applications that were on display, showcasing how Naia™ has become a staple in shops and wardrobes everywhere.”
The fibers’ ability to provide sustainable, high-performance fabrics has made them a go-to choice for many brands looking to combine eco-consciousness with style. Whether used in casual wear, activewear, or high-fashion collections, Naia™ Renew fibers are quickly becoming a must-have material for designers focused on creating garments that align with sustainable fashion practices.
Collaborations with Leading European Mills
At Première Vision Paris, Eastman also highlighted its partnerships with leading European mills that play a crucial role in the success of Naia™ Renew. These mills bring advanced textile expertise and a shared commitment to sustainability, ensuring that the fibers are transformed into high-quality fabrics that meet the demands of modern fashion.
“These collaborations support the shift toward nearshoring,” Farrell explained. “This approach helps reduce lead times, streamline logistics, and minimize transportation-related emissions, ultimately lowering the overall environmental footprint. Furthermore, these partnerships ensure Naia™ Renew staple fibers are integrated into high-quality fabrics that meet the demands of today’s fashion industry, paving the way for a more sustainable future.”
The focus on nearshoring also plays an important role in supporting a more localized and sustainable production process. By working closely with mills in Europe, Eastman ensures that its products are manufactured with shorter supply chains and reduced environmental impact, offering both economic and ecological benefits.
Featured Partnerships: Riopele and Pakipek
Two key partnerships were highlighted at the event: Riopele from Portugal and Pakipek from Turkey. These collaborations illustrate the growing global acceptance of Naia™ Renew fibers and their integration into high-quality, sustainable textile solutions.
Riopele, a leading textile manufacturer in Portugal, has embraced Naia™ Renew fiber to produce sustainable spun yarns and high-performance fabrics. The partnership marks a significant step in Riopele’s commitment to sustainability, enabling the company to create eco-friendly textiles without compromising on quality or performance.
Angela Telles, Product Manager at Riopele, expressed her enthusiasm for the partnership, stating, “This partnership with Eastman represents a significant milestone in our commitment to sustainability. It demonstrates how companies from diverse backgrounds can collaborate to create a more circular future.”
Pakipek, a prominent Turkish textile company, is another important partner in Eastman’s Naia™ Renew initiative. Pakipek integrates Naia™ Renew fibers into its women’s fashion textiles, focusing on both superior comfort and enhanced sustainability. The company’s use of acetate yarn in combination with Naia™ Renew staple fiber reflects a commitment to producing garments that are both eco-friendly and luxurious to the touch.
Serkan Bükümcü, a board member at Pakipek, commented, “Through our collaboration with Eastman, Pakipek utilizes acetate yarn to produce staple fiber products that offer exceptional softness and enhanced sustainability. This innovative blend delivers superior comfort while supporting eco-friendly practices. We take pride in contributing to a more sustainable future for a better world.”
Driving Circular Fashion with Sustainable Materials
One of the driving forces behind Eastman’s Naia™ Renew initiative is the commitment to promoting circular fashion. By using sustainably sourced materials and ensuring that fabrics are recyclable or biodegradable, Eastman is contributing to the global push for a circular economy in fashion. This vision not only benefits the environment but also aligns with the growing consumer demand for ethically produced, sustainable products.
Naia™ Renew’s bio-based content and ability to be regenerated into new fibers make it an excellent candidate for circular fashion models, where products are designed to be reused, recycled, or repurposed, reducing waste and extending the life cycle of textiles.
Conclusion: A Sustainable Future for Fashion
Eastman’s presence at Première Vision Paris 2025 highlighted the company’s commitment to driving sustainability in the fashion industry through innovative fibers like Naia™ Renew. By showcasing a variety of applications and collaborations with leading mills, Eastman reinforced its position as a leader in sustainable textiles. The partnerships with Riopele and Pakipek, along with the integration of Naia™ Renew into commercial products, demonstrate the growing importance of sustainable materials in the global fashion landscape. As consumers and brands alike continue to prioritize sustainability, the potential for Naia™ Renew and similar innovations to shape the future of fashion has never been greater.
About Eastman
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
